Catchy IPL Brand Advertising
My grandma is a real cricket addict. More than you or me. So much so that she scorns her own sons for not playing the sport well enough to become cricketers. Whenever there’s a match on TV, you never can pry the remote from her hands. She never can differentiate a four from a six though. But when a bowler rearranges any batsman’s wicket, she knows he’s out and curses him till he can fall dead. The good player in her books is always Sachin, the most hated player being Shoaib Akhtar. When I told her he was banned, she said she always knew he wouldn’t last long because he wasn’t as placid as Sachin on field. False pride comes before the fall. Old wisdom. Anyway, what got me writing this was those IPL ads on TV. They are quite catchy building on the hype very well. Old and the young fiercely proud of the teams they support, doing things to discredit each other’s favourite teams. This another ad I have put down here below is an ordinary 70’s movie concept spoofed.
April 17th, 2008 at 10:27 am
It’s interesting the way they’re trying to build up a storm around the IPL with the advertising saying stuff like Fireballs, something else, Fights. Fights? In cricket?! Okay, I’d watch for some real fiery yelling. A little shirt pulling, a little shoving, a head-butt or two.
April 17th, 2008 at 1:06 pm
It can be arranged I think. With all the money coming in, I wouldn’t be surprised if one or two players ‘arranged’ for it. They are trying to make it more roguish, like football. Those who stood by the phrase, ‘It’s a Gentleman’s game’ have realized that moolah these days can’t be gotten by being a Gentleman.
April 19th, 2008 at 3:57 pm
WTF is that ad all about?! It’s all in Hindi.
April 20th, 2008 at 12:59 am
I don’t know Hindi too but you don’t really need to know to get an idea of what it is. There are two kids, Mano and Rajan whose Father has abandoned them. Society humiliates them, questions when their dad will come. And in the end they show DLF IPL as ‘Manorajan ka Baap’ meaning Entertainment’s ‘big daddy’. Manorajan in Hindi is entertainment. All right, I had a Hindi speaking guy’s help.
April 20th, 2008 at 6:00 am
I would like some fighting very much. It would add some drama. Some real fighting, not some staged WWF bullshit. That stuff was so sad I could feel the most pathetic of losers rejoicing that they weren’t at the bottom of the heap.
April 20th, 2008 at 10:08 am
I never really understood why people watched WWF. The guys in my class or elsewhere talk at great lengths about WWF but when I point out why they watch it when it is clearly staged, they just blink.
April 21st, 2008 at 5:57 pm
WWE (you aren’t in the 90s anymore) was and is great. Watch it like a sitcom and not a sport. It’s all staged but they do beat each other up.
April 22nd, 2008 at 11:22 am
I don’t think I can have fun watching people beat each other up. And that too, a staged one. Plenty of action movies out there for that.
April 22nd, 2008 at 11:38 am
They don’t even beat each other up convincingly. And the ‘drama’ is puerile.
April 23rd, 2008 at 12:43 pm
With annoyingly loud commentators. And some slutty women thrown in for good measure.
April 23rd, 2008 at 1:29 pm
Arun, that’s because you get beaten up in real life regularly by Ragha.
April 24th, 2008 at 1:15 pm
See, that’s not staged. People enjoy seeing us fight, making us true fighters.
April 24th, 2008 at 1:58 pm
Um no. You embarrass us everywhere.